Rally to Save AP’s North End Beach; RSVP directly to Jay Sugarman, iStar CEO

The City of Asbury Park wants to negotiate a deal to save its north end beach and create an oceanfront park. iStar isn’t budging. So we are going to hold a rally on their doorstep. 

The rally will begin on Saturday June 24th at the proposed development site 1701 Ocean Avenue at 11 am and then march to iStar’s office in Asbury Park at 1100 Ocean Avenue, arriving at 12 pm. 

Sign up for the rally here.

And we are sending RSVP cards to iStar’s CEO Jay Sugarman. We are not even sure CEO Sugarman fully understands this issue. So it’s our job to make sure he does. 

Join the rally and send iStar’s CEO a RSVP card!

Postcards can be signed and left for pick-up (we will handle postage after you have signed it) at the following locations in Asbury Park:

words! Bookstore (623 Cookman Avenue)

Asbury Roastery (803 Second Avenue)

Cafe Volan (501 Bangs Avenue)

Langosta Lounge (1000 Ocean Avenue)

Heavan Arts & Antiques (721 Cookman Avenue)

Bookersoo Coffee (1321A Memorial Drive)

Chocolate Sage (1006 Main Street)

Contact us with any questions or if you need a postcard – saveasburyparksnorthendbeach@gmail.com

iStar Refuses to Negotiate on Bradley Cove; Woerner & Grant Appeal to CEO Sugarman

The City of Asbury Park has been attempting to negotiate with iStar for the development rights for the Bradley Cove development on the City’s north end beach for more than two years. iStar has refused. They want 19 million dollars for the 1/2 acre tract. Three independent appraisals put the value at about 3.5 million.

Last week Joe Woerner and Joyce Grant sent a letter appealing directly to iStar’s CEO Jay Sugarman.  Read the letter here and stay tuned for updates and action alerts to come shorty.

An excerpt from “The Common Good and Public Lands” by Joyce Grant

“Asbury Park’s Mayor and Council have tried to govern with the common good in the forefront of their decision making. Many citizens are waiting for an oceanfront community park at the northeast end of Asbury Park, known as Bradley Cove. iStar was given the development rights by a previous council for that area. [Read more…]

$1.35 Million to Save Asbury Park’s North End Beach


Asbury Park’s North End Beach

The Garden State Preservation Trust recommended $1.1 million dollars be awarded to Asbury Park in order to buy the Bradley Cove development rights back from iStar Financial. This award in addition to the $250,000 pledged as a match by the Monmouth County Freeholder means Asbury Park will have up to $1.35 million dollars to offer iStar.

“This is a important victory for the movement to save Asbury Park’s north end beach,” said Councilman Woerner. “It affirms what we have known all along — that this is a very special location on the Jersey Shore and must be preserved,” he said. “We will have $1.35 million to provide iStar with fair market compensation as they have always requested.”

“It’s been a long battle,” Deputy Mayor Amy Quinn said. “This is a win for the thousands of people who have been protesting the building of Bradley Cove.”

Although this is a major victory in our struggle to save Asbury Park’s north end beach, there is still a long road ahead.  The next step is the appraisal process. Once that is completed an official offer will be made to iStar, the Asbury Park Waterfront Master Redeveloper.  At that point it is hoped that iStar will keep to their pledge to sell the development rights at fair market value. Then the victory party ….

Until then, enjoy this victory, but stay tuned as their will be more work to be done.  We need to keep the politicians and developers on the right path.

Read more about the Green Acres award:

NJDEP Press Release

Asbury Park Sun Article


Asbury’s Green Acres Application Being Reviewed by the State!

It’s official, the State DEP is reviewing Asbury Park’s Green Acres application! And the Freeholders have pledged the matching funds if our application is accepted. Thank you Councilwoman Amy Quinn, Councilman John Moor for your leadership and Don Sammet, Tony Nuccio, and Joyce Grant for all your hard work on the application.

Green Acres App

North End Beach: The Good, the Bad, and the Upcoming

The Good: The Monmouth County Freeholders once again pledged their support for the City’s Green Acres application. During the July 10th meeting Freeholder Burry requested the County Planning Board and Parks Service draft letters of support on behalf of the Freeholders.  Listen to the July 10th Freeholder meeting here.

The Bad: The photo above is of a surfboard planted by iStar to represent their Bradley Cove Development on Green Acres public lands,  as well as a grassroots protest sign. According to iStar the surfboards are  ” a little something we can do for the community.” They planted this surfboard just days before they refused to support the City’s Green Acres application. iStar’s decision to erect a physical reminder of their intentions to develop this portion of our coast is a clear illustration that they do not respect our City, they dismiss the collective voice of our community, and they brush off the environmental ramifications of their plans. Tell iStar’s Brian Cheripka that you don’t want the “Townhomes at Bradley Cove” built.

The Upcoming: The Monmouth County Freeholders will make their support for the City’s Green Acres application official at the next Freeholder meeting on Thursday, July 24th at 7 PM at the Tinton Falls Municipal Building, 556 Tinton Avenue. We need a few people to show up to witness and thank the Freeholders. RSVP for the meeting here.

Thank You & Next Steps

Thank you to everyone who came out to the Freeholder meeting on June 26th.

Over 200 people showed up to ask the Freeholders to help save Asbury Park’s north end beach. AP City Hall was filled to capacity and over 50 were locked out of the meeting. We are little late getting this thank you out, but as a result we have some updates and action items.

1. Just last week Asbury Park held the public hearing for the Green Acres application they are submitting at the end of July. This current City Council has done everything in its power to move this project forward. This includes passing a unanimous resolution and officially requesting the County’s partnership on this issue. Despite the Freeholder’s rhetoric, the ball is in the County’s court.

2. The City received the elusive 3.5 million dollar pre-Sandy, non-certified, appraisal the day before the meeting. Interesting timing. The reason the the appraiser never certified it is because it is invalid and incomplete. Until an completed independent appraisal is conducted, it seems the value of the development rights is around 1 million dollars.

3. Let us be clear about what we are requesting from the County: a partnership on the Green Acres application that begins with a a 25% match of up to 250k.

Remember the county has collected over 7 million dollars over the last 10 years from Asbury, Loch Arbour, Interlaken, Deal, and Allenhurst for its County’s open space fund but those municipalities have zero acres of Mo. Co. open space, Mo. Co. parks, or Mo. Co. farmland.


1. Tell the Monmouth County Freeholder we want them to provide the $250,000 match for the City of Asbury Park’s Green Acres application due July 31st.  Email them all here

2.  Attend the Freeholder Meeting July 10, 7 PM at 1 East Main Street, Freehold, Hall of Records. It is a very small room so we will be only bringing a small group.  But it is essential we keep on top of them.  If you are interested in attending, please email Joe directly at joe.m.woerner@gmail.com

Stay tuned from more action alerts.

Martime Forest on the North End Beach

North end of Bradley Beach that is… but it could happen in Asbury Park as the new City Council is planning to apply for Green Acres money to buy the Bradley Cove tract from iStar.  Once that happens we can get our creative juices flowing. Until then, here is a quick video about the forest planted on Bradley Beach’s north end.

Help Rebuild by Design on Asbury Park’s North End Beach

Here is how you can help Asbury Park Rebuild its north end beach by Design.

Sasaki_Headlands_3 copy [Read more…]

Bradley Cove Activists Get Ready…

Asbury Park's north end beach, threaten by the illgeal Bradley Cove development, was put back in front of the County thanks to the new AP City Council.

Asbury Park’s north end beach, threaten by the illgeal Bradley Cove development, was put back in front of the County thanks to the new AP City Council.

North beach activists get ready, 2014 will be a busy and important year for saving this last open space in Monmouth County. The Asbury Park City Council, thanks to John Moor and Amy Quinn who pushed the issue at the last council meeting, have called for negotiations between Monmouth County and the City of Asbury Park to resume. [Read more…]

Good News for you, we give more choice to read good articles, such as: about Abercrombie UK Clothing:Abercrombie UK,about Hollister Clothing UK:Hollister Outlet UK,about Burberry UK:Burberry outlet uk,About Louis Vuitton fr:Louis Vuitton Pas Cher,about canada goose canada:canada goose outlet,ralph lauren fr:ralph lauren pas cher,moncler fr:moncler pas cher,moncler uk:moncler outlet,ralph lauren uk:ralph lauren outlet,Polo Ralph Lauren fr:Polo Ralph Lauren Pas Cher,moncler fr:moncler jackets,Hollister fr:Hollister Pas Cher,Louis Vuitton uk:Louis Vuitton outlet UK. In a words, hope you can learn more!
Every people like beautiful things, but they donot know how to different.Today, we just show you some good articles to let you know more about beautiful things. first is ralph lauren sale uk, and ralph lauren soldes fr. about winter coats moncler outlet uk, and canada goose jacket canada direct,canada goose uk outlet clothing.doudoune moncler pas cher moncler fr, and goose ca canada goose sale. When you want watch tv, you can buy cheap dvd us,dvd Australia. Play golf, you can visit cheap golf clubs, Golf Sale uk. Women will like fashion bags, Louis Vuitton Outlet UK, and fr Sacs Louis Vuitton Pas Cher, and beats headphone uk cheap beats by dre, fashion clothing hollister outlet uk, and vtements pas cher Hollister Pas Cher, hollister outlet uk, burberry uk Burberry Outlet. How it popular? we should let you know more information about beautiful things, please read carefully and get some useful things!