Rally to Save AP’s North End Beach; RSVP directly to Jay Sugarman, iStar CEO
The City of Asbury Park wants to negotiate a deal to save its north end beach and create an oceanfront park. iStar isn’t budging. So we are going to hold a rally on their doorstep.
The rally will begin on Saturday June 24th at the proposed development site 1701 Ocean Avenue at 11 am and then march to iStar’s office in Asbury Park at 1100 Ocean Avenue, arriving at 12 pm.
Sign up for the rally here.
And we are sending RSVP cards to iStar’s CEO Jay Sugarman. We are not even sure CEO Sugarman fully understands this issue. So it’s our job to make sure he does.

Join the rally and send iStar’s CEO a RSVP card!
Postcards can be signed and left for pick-up (we will handle postage after you have signed it) at the following locations in Asbury Park:
words! Bookstore (623 Cookman Avenue)
Asbury Roastery (803 Second Avenue)
Cafe Volan (501 Bangs Avenue)
Langosta Lounge (1000 Ocean Avenue)
Heavan Arts & Antiques (721 Cookman Avenue)
Bookersoo Coffee (1321A Memorial Drive)
Chocolate Sage (1006 Main Street)
Contact us with any questions or if you need a postcard – saveasburyparksnorthendbeach@gmail.com
Updates
iStar Refuses to Negotiate on Bradley Cove; Woerner & Grant Appeal to CEO Sugarman
April 25, 2017
The City of Asbury Park has been attempting to negotiate with iStar for the development rights for the Bradley Cove development on the City’s north end beach for more than two years. iStar has refused. They want 19 million dollars for the 1/2 acre tract. Three independent appraisals put the value at about 3.5 million.
Last week Joe Woerner and Joyce Grant sent a letter appealing directly to iStar’s CEO Jay Sugarman. Read the letter here and stay tuned for updates and action alerts to come shorty.
An excerpt from “The Common Good and Public Lands” by Joyce Grant
March 10, 2017
“Asbury Park’s Mayor and Council have tried to govern with the common good in the forefront of their decision making. Many citizens are waiting for an oceanfront community park at the northeast end of Asbury Park, known as Bradley Cove. iStar was given the development rights by a previous council for that area. [Read More…]
19 Million Dollars for Bradley Cove
March 1, 2016
iStar appraises development rights on City’s north end beach 16 million dollars higher than the County and two independent appraisals.
19 Million Dollars for ½ Acre?
In September of 2015 the City of Asbury Park received two independent Green Acres approved appraisals for the development rights for the Townhomes at Bradley Cove. These appraisals were a necessary step to access the 1.1 million dollar awarded to the City from the NJ DEP. iStar responded by going out for their own appraisal. Six month later, iStar, a company with its primary function to buy and sell real estate, is yet to produce their appraisal.
The 19 million dollar number came out at the February 24th Asbury Park City Council meeting when Deputy Mayor Amy Quinn asked when the City will be receiving the iStar appraisal. It seems iStar has the 19 million dollar appraisal but is making final edits to the document before it is sent to the City. [Read More…]
$1.35 Million to Save Asbury Park’s North End Beach
June 14, 2015
The Garden State Preservation Trust recommended $1.1 million dollars be awarded to Asbury Park in order to buy the Bradley Cove development rights back from iStar Financial. This award in addition to the $250,000 pledged as a match by the Monmouth County Freeholder means Asbury Park will have up to $1.35 million dollars to offer iStar.
“This is a important victory for the movement to save Asbury Park’s north end beach,” said Councilman Woerner. “It affirms what we have known all along — that this is a very special location on the Jersey Shore and must be preserved,” he said. “We will have $1.35 million to provide iStar with fair market compensation as they have always requested.”
“It’s been a long battle,” Deputy Mayor Amy Quinn said. “This is a win for the thousands of people who have been protesting the building of Bradley Cove.”
Although this is a major victory in our struggle to save Asbury Park’s north end beach, there is still a long road ahead. The next step is the appraisal process. Once that is completed an official offer will be made to iStar, the Asbury Park Waterfront Master Redeveloper. At that point it is hoped that iStar will keep to their pledge to sell the development rights at fair market value. Then the victory party ….
Until then, enjoy this victory, but stay tuned as their will be more work to be done. We need to keep the politicians and developers on the right path.
Read more about the Green Acres award:
Asbury’s Green Acres Application Being Reviewed by the State!
August 24, 2014
It’s official, the State DEP is reviewing Asbury Park’s Green Acres application! And the Freeholders have pledged the matching funds if our application is accepted. Thank you Councilwoman Amy Quinn, Councilman John Moor for your leadership and Don Sammet, Tony Nuccio, and Joyce Grant for all your hard work on the application.





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